Dr. Saumya Ranjan Patra: child-health answers parents can trust, in Odia.
The challenge
Parents search for answers about fever, antibiotics and child nutrition at all hours, often finding generic content in English that doesn't fit local context. Dr. Patra wanted to be the trusted local voice, without spending his clinic time on content.
What we built
- Content themes from real parent questions
- AI-drafted scripts, reviewed and approved by Dr. Patra
- Branded edit style: bold captions, covers and lower-thirds
- Formats for Instagram Reels and YouTube Shorts
Why it works
Short, clear, local-language answers build familiarity. By the time a parent walks into the clinic, they already know and trust the doctor. That trust is the foundation every other ClinicLoop service builds on.
How it ran, step by step
1 · Intake
Questions parents ask most at the clinic, collected with the doctor and front desk.
2 · Scripts
AI-drafted scripts in plain Odia, checked for accuracy and NMC rules, then edited and approved by Dr. Patra.
3 · Recording
Short phone-recorded sessions in the clinic, so no studio time is needed.
4 · Edit
Captions, covers and lower-thirds in a consistent style, with name, qualifications and registration number on every video.
5 · Approval
Every final cut goes back to the doctor before anything is published.
6 · Publish
Reels and Shorts posted as education only: no testimonials, no offers, no booking calls-to-action.
Also live at the clinic
Ananya, an AI receptionist on the clinic phone line
- Answers calls 24/7 and says clearly that it is an AI assistant
- Books appointments into the clinic's own Google Calendar
- Sends WhatsApp confirmations, and alerts staff if something fails
- Directs anyone describing an emergency to 108 immediately
The videos
Published with Dr. Patra's consent. Shown to illustrate our process, not as an endorsement.
Want this for your practice?
Video Engine plans start with 8 Reels/Shorts a month, in your language.